Privacy Policy

Profit Enterprise Pty Ltd (ABN 25 657 116 455) · Last updated: 13 September 2026

This Privacy Policy explains how Profit Enterprise Pty Ltd (ABN 25 657 116 455, ACN 657 116 455) ("Profit Enterprise", "we", "us", "our") collects, holds, uses and discloses personal information, and how you can access, correct or complain about it.

We are an Australian company with our registered office at 32 Market Street, Wollongong NSW 2500, Australia. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where we handle the personal data of individuals in the European Economic Area or the United Kingdom, section 12 also applies.

This policy covers this website and the services we provide to business clients. It does not cover third-party websites we link to, or our clients' own websites and advertising accounts, which are governed by their own privacy policies.

1. The personal information we collect

Category	Examples	Why we collect it
Contact and enquiry details	Name, email address, phone number, company name, role, and anything you choose to tell us in an enquiry or on a call	To respond to you, assess fit, and issue a proposal
Engagement information	Information about your business, offers, pricing, advertising accounts, campaign performance and analytics that you share with us during an engagement	To perform the contracted services
Billing information	Billing name and address, ABN, invoice and payment records. Card details are handled by our payment provider — we do not store full card numbers	To invoice, take payment and meet tax and accounting obligations
Website and technical data	IP address, approximate location, device and browser type, referring URL, pages viewed, time on page, and cookie or pixel identifiers	To operate and secure the site and understand aggregate usage
Advertising and measurement data	Events generated when you click one of our ads or visit this site with advertising tags active, including identifiers assigned by Meta or Google	To measure advertising effectiveness — see section 5
Correspondence	Emails, messages, meeting notes, and recordings or transcripts of calls where we have told you in advance and you have agreed	To keep an accurate record of the work and what was agreed

We collect personal information directly from you wherever reasonably practicable — from your enquiry, your proposal, the engagement itself, or your interaction with this website. We may also receive information from your colleagues, from publicly available sources, or from the advertising and analytics platforms described below.

We do not knowingly collect information from anyone under 18, and we do not collect sensitive information (such as health, racial or ethnic origin, political or religious beliefs) unless you volunteer it and it is directly relevant to the work.

You may deal with us anonymously or under a pseudonym for general enquiries, but we cannot enter into an engagement or issue invoices without identifying details.

2. How we use personal information

To respond to enquiries and arrange and conduct calls.
To prepare proposals, and to provide, manage and improve the services set out in a signed proposal.
To invoice, collect payment and keep financial records.
To communicate with you about a live engagement, including reporting and review calls.
To operate, secure, troubleshoot and improve this website.
To send occasional business communications to existing and prospective business contacts, where permitted — every such message includes an unsubscribe option, as required by the Spam Act 2003 (Cth).
To meet legal, regulatory, tax, insurance and accounting obligations, and to establish or defend legal claims.

We do not sell personal information. We do not trade, rent or licence contact details to third parties, and we do not use client contact details for anyone else's marketing.

3. Who we disclose it to

We disclose personal information only where it is necessary for the purposes above, and only to:

Service providers who help us run the business — email and productivity tools, document and file storage, CRM and scheduling tools, accounting and invoicing software, payment processors, and analytics providers. They may access personal information only to provide their service to us.
Advertising platforms — where you interact with our advertising or this website with advertising tags active (see section 5).
Professional advisers — accountants, auditors, insurers and lawyers, where required.
A purchaser — if the business or part of it is sold or restructured, as part of that transaction.
Law enforcement, courts or regulators — where we are required or authorised by law to do so.

4. Your data inside advertising accounts we manage

Where we work inside a client's own advertising, analytics or e-commerce accounts (for example a Meta Business Manager, Google Ads or Google Analytics account), any data in those accounts remains the client's data. It is held under the client's own privacy policy and the platform's terms, we access it through partner permissions only to perform the agreed work, we do not export customer lists for our own use, and our access can be revoked by the client at any time. We never hold or handle client advertising budget — ad spend is paid by the client directly to the platform.

5. Cookies, analytics and advertising tags

This website may use cookies and similar technologies, including pixels, tags and local storage, for:

Essential functions — security, load balancing and remembering your preferences. These cannot be switched off.
Analytics — aggregate measurement of how the site is used, so we can improve it.
Advertising and measurement — where advertising tags such as the Meta Pixel, Meta Conversions API or Google Ads and Google Analytics tags are active, they may record that you visited a page or took an action, and share that event with the platform using an identifier or hashed contact detail. Those platforms are separate data controllers and handle that data under their own policies (Meta · Google).

You can control or block cookies through your browser settings, and you can adjust ad personalisation in your Meta and Google account settings. Blocking cookies will not stop you reading this site. Where a cookie banner is presented to you, your choices there apply in addition to this policy.

6. Overseas disclosure

Some of our service providers and advertising platforms store or process data outside Australia — most commonly in the United States and the European Union, and potentially in any country where that provider operates infrastructure. Before disclosing personal information overseas we take reasonable steps, as required by APP 8, to ensure the recipient handles it consistently with the Australian Privacy Principles, including by relying on the provider's contractual data-protection commitments.

7. Security

We take reasonable technical and organisational steps to protect personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure — including access controls and multi-factor authentication on business systems, encrypted transmission (HTTPS), reputable providers for storage and communication, and limiting access to those who need it. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If an eligible data breach occurs, we will notify affected individuals and the Office of the Australian Information Commissioner as required by the Notifiable Data Breaches scheme.

8. How long we keep it

We keep personal information only as long as needed for the purposes described above, or as required by law. Enquiries that do not become engagements are generally deleted within 24 months. Engagement and financial records are retained for at least 7 years after the engagement ends, to meet Australian tax and corporate record-keeping requirements. After that, information is deleted or de-identified.

9. Access and correction

You may ask us for access to the personal information we hold about you, or ask us to correct it, by emailing support@profitenterprise.com. We will verify your identity and respond within a reasonable period, ordinarily within 30 days. We do not charge for making a request, though we may charge a reasonable cost for supplying access in some cases. If we refuse access or correction, we will tell you why in writing and how to complain.

10. Marketing and unsubscribing

Where we send business communications, every message includes an unsubscribe link, and we action opt-outs promptly. You can also opt out at any time by emailing support@profitenterprise.com. We will still send operational messages relating to a live engagement, such as reporting and invoices.

11. Complaints

If you believe we have breached the Australian Privacy Principles, please contact us first at support@profitenterprise.com with the details. We will acknowledge your complaint and aim to resolve it within 30 days. If you are not satisfied with our response, you may refer the matter to the Office of the Australian Information Commissioner (OAIC) — oaic.gov.au, 1300 363 992.

12. EEA and UK residents

If you are in the European Economic Area or the United Kingdom, we process your personal data on the lawful bases of contract (to provide services you have engaged us for), legitimate interests (to run and secure our business and respond to enquiries), consent (for non-essential cookies and marketing, where required), and legal obligation (tax and record-keeping). You have the right to access, rectify, erase, restrict or object to processing, the right to data portability, and the right to withdraw consent at any time without affecting prior processing. You also have the right to lodge a complaint with your local supervisory authority. To exercise any of these rights, email support@profitenterprise.com.

13. Changes to this policy

We may update this Privacy Policy from time to time. The current version is always published on this page with its last-updated date. Material changes affecting an active engagement will be notified to the client directly.

14. Contact us

Profit Enterprise Pty Ltd
Privacy enquiries
32 Market Street, Wollongong NSW 2500, Australia
support@profitenterprise.com
Monday–Friday, 9:00–17:00 AEST

Please note: this policy describes our own handling of personal information. It is general information, not legal advice, and it is not a substitute for your own obligations as an advertiser or website operator.