Meta and YouTube, direct response

Advertising run to a target, with the workings shown.

Profit Enterprise Pty Ltd is an Australian performance marketing company. We plan, build and manage direct-response campaigns on Meta and YouTube — account structure, creative direction, tracking, and the weekly decisions that keep a campaign healthy. A target is agreed up front, and every decision is written down.

Contact us   See what we do

Based in Wollongong, NSW · Working with business clients in Australia and internationally

Two ways to work with us

Option one

The 8-week program

  • Weeks 1–2 · Audit, tracking and plan
  • Weeks 3–4 · Build, creative briefs, launch
  • Weeks 5–8 · Test, iterate, scale what works
  • Fixed fee, agreed in writing before we start
Option two

Month to month

  • Ongoing management or advisory
  • Weekly reporting and review call
  • 30 days' notice, cancel any time
Australian companyPROFIT ENTERPRISE PTY LTD, Wollongong NSW
Meta and YouTubeDirect-response campaigns on both platforms
Written scope, alwaysFees and deliverables agreed before any work begins
No performance promisesWe commit to the work, never to a guaranteed result
Services

What we do

We work on the paid acquisition side of a business, across Meta and YouTube — as the 8-week program or as ongoing month-to-month work alongside an in-house team.

Advertising account audit

A structured review of an existing ad account — structure, budget, audiences, creative mix and measurement — delivered as a written findings document with prioritised recommendations.

Campaign strategy and build

Defining the offer, audience and account structure before anything goes live, then building campaigns and naming conventions so results can actually be read later.

Creative direction

Concepts, scripts and briefs for video and static ads — long-form YouTube, short-form social and creator-style formats. Production by your team or contractors we brief.

Tracking and measurement

Pixel and Conversions API setup, event configuration, UTM discipline and reporting, so platform numbers reconcile with your own systems.

Ongoing media buying

Weekly management of live campaigns, or a weekly review call plus written guidance if your team runs the buying. Testing plans, budget decisions and reporting.

Training and workshops

Practical training for in-house staff on Ads Manager, creative testing methodology, reading reports, and avoiding the structural mistakes we see most in audits.

What we do not do: we are a marketing services company, not a lender, investment adviser or income opportunity. We do not sell leads, guarantee advertising results, or promise specific revenue, profit or return figures. Advertising performance depends on your offer, pricing, market and platform conditions.
Process

How the 8-week program runs

Eight weeks is long enough to fix the foundations and get a real answer from a testing cycle, and short enough that both sides stay accountable. We do not spend a client's advertising budget before the measurement and the plan are in place.

Before week 1

First contact and proposal

A short call to understand the business, current advertising, budget and goal. If we are not the right fit, we say so. If we are, you receive a written proposal with scope, deliverables and a fixed fee. Nothing starts until it is signed.

Weeks 1–2

Audit, tracking and plan

Review the account, creative and measurement, fix tracking and event quality, and agree the target — the cost per acquisition or return the campaign has to hit to be worth running.

Weeks 3–4

Build and launch

Account structure, campaign build, creative briefs and the first tests live, with what a successful test looks like and its budget agreed in advance.

Weeks 5–8

Test, iterate and scale

A weekly cycle of reviewing results, retiring what is not working and briefing the next round. Budget moves toward what performs. Every decision and its reasoning is written down.

After week 8

Hand over, or continue month to month

Full documentation of the account, creative library and test results. Take it in-house, or continue with us on 30 days' notice. No obligation to continue.

About

Who we are

Profit Enterprise Pty Ltd is a performance marketing company registered in Australia and based in Wollongong, NSW. We work with e-commerce brands, subscription businesses and direct-response advertisers who use Meta and YouTube as their primary acquisition channels.

Our background is direct response: campaigns judged on cost per acquisition and return, not impressions. A target agreed up front, small tests before large budgets, and written reporting a client can hold us to. All engagements are contracted in writing, and we work with a deliberately small number of clients at a time.

Company details

Legal name
PROFIT ENTERPRISE PTY LTD
ABN
25 657 116 455
ACN
657 116 455
Registered office
32 Market Street, Wollongong NSW 2500, Australia
Sector
Marketing and advertising services
Clients
Business clients (B2B)
Email
support@profitenterprise.com
Support hours
Mon–Fri, 9:00–17:00 AEST
Questions

Before you get in touch

How long is a typical engagement?

Two options: the 8-week program with a defined start and finish (audit and plan, build and launch, then a full test-and-scale cycle), or ongoing month to month — on its own or after the program — cancellable with 30 days' written notice.

What does an engagement cost?

The 8-week program is a fixed fee quoted after the first conversation. Month-to-month is a flat monthly fee invoiced in advance. Every proposal states the fee and what is included before any work begins. Ad spend goes directly from you to the platform — we never hold client ad budget.

Do you guarantee results?

No. No agency can honestly guarantee advertising results; outcomes depend on offer, pricing, competition, seasonality and platform changes. We guarantee the work described in the proposal — deliverables, reporting and review cadence.

Do you work on Meta only, or YouTube too?

Both. Many clients run the two together — the same offer tested across both, with creative adapted to each format.

Who owns the ad account and the creative?

You do. We work inside your own Business Manager or Google Ads account via partner access. Creative produced under an engagement belongs to you once invoices are settled.

What do you need from us to start?

Partner access to your ad accounts, access to your website analytics, and a point of contact who can approve creative and budget decisions.

Can we cancel?

Yes. Notice periods and any refund eligibility are set out in our Terms of Service and your signed proposal. Month-to-month work can be cancelled with 30 days' written notice.

Contact

Start with a conversation

Tell us what you sell, what you are currently spending on Meta or YouTube, and what you want the advertising to do. We reply within two business days and will tell you honestly whether we can help.

Email us

Email
support@profitenterprise.com
Response time
Within 2 business days
Hours
Mon–Fri, 9:00–17:00 AEST · Closed NSW public holidays
Registered office
32 Market Street, Wollongong NSW 2500, Australia
PROFIT ENTERPRISE PTY LTD

ABN 25 657 116 455 · ACN 657 116 455
32 Market Street, Wollongong NSW 2500, Australia
support@profitenterprise.com